jamesdpdrury
Cool Rider
  • website
  • print

The Client

Cool Rider is a cult musical sequel that first hit the London stage in January 2014 at the Lyric Theatre before transferring to the Duchess Theatre for a 5 star run over Easter. The show was then preserved on the Original Studio Cast recording, funded for by the fans through Kickstarter.

The Brief

Being the show producer, I decided to design all the shows branding myself. We needed a logo that could be used in all sorts of formats and be recognised wherever it appeared. When we first did the show we didn't have any photos of the cast to use on posters so, along with my co-producer, we had to come up with an idea that would grab people's attention.

The Outcome

The original poster sees a wooden ladder bathed in a pink spotlight on a stage. We knew this would speak to the fans of the film as the ladder plays such an iconic part in the song 'Cool Rider'. Once we got photography of our stars we started using their image, which has been used on everything ever since. The photo has been made to look like they are riding a motorcycle. The original colour palette for Cool Rider was barbie pink, which evolved into deep purples, and came back to the pink for the current website. I had to design posters, flyers, newspaper & online ads, souvenir brochures, standees, roller banners, signs for the theatre facade, CD & vinyl artwork and a collectible photo book.
The website has changed a couple of times over the years. I'm very happy with the latest version as it was the first responsive site I'd created. It looks great no matter what device you look at it on. Responsiveness is now a given in my website designs.
Everything has kept in the same design parameters, allowing the brand of the show to build.

A selection of designs from throughout Cool Rider. From left to right, top to bottom: Original poster at the Lyric Theatre - 3 roller banners with main cast - Newspaper advert which appeared in the Evening Standard - Original Studio Cast CD Cover - Kickstarter reward poster example - Online advert for BroadwayWorld.com awards - Mock up of CD - Front of the Duchess Theatre during Easter 2014 - Advert in a magazine - Poster given to the company on opening night - Small newspaper advert - 2nd poster for Duchess Theatre "Greasiest Sequel" - Party invite for launch of the album - LP Cover mock up - Front page of the website - Poster for end of the Duchess Theatre run - Online advert saying where the album was available to buy - Online advertisement for the album now on Spotify - Front cover of collectible photo book - Two design ideas for future productions

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