Two actors, two microphones, over twenty-five characters – and lots of sound effects! The nation’s favourite sitcom returns new-minted in this highly-acclaimed production.
With Dad’s Army Radio Show being taken over by new producers, the shows branding needed a complete overhaul, and it was my task to come up with something new and fresh. I decided on going ultra minimalist and modern looking, with homages to the original sitcoms logo, which is important as it still needs to connect with the die-hard fans of the show.
This is the first project that I’ve also done the photography for, so it was great fun being in the studio with the master of comedy David Benson and Jack Lane. I came to them with this concept pre-visualised and then we played around a bit doing character headshots.
I’m delighted with the outcome of this new fresh look for the show and hope we get the chance to tweak and make the brand grow throughout the coming years.